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The Neto Team | Laer Realty Partners
Ready to join the winning team? 

We are always looking for motivated partners to join our team, below are 30 ideals we strive for: 

1. WORK ON YOURSELF. We are all a work in process. Be a lifetime learner and challenge yourself to move outside your comfort zone. Learn something new every day. Be open to feedback and reflect on opportunities for personal growth. Seize those opportunities and make a change for the better.

2. BE RIDICULOUSLY HELPFUL. Find ways to make working with you easier. Keep it simple. When in doubt do more than what is expected rather than pushing work back onto others. Be easy to work with.

3. CREATE VALUE FOR THE CUSTOMER. See the world from the customer’s perspective. Learn their challenges and frustrations. Explore their definition of value. Be aware of how your actions deliver that value. Act as if the customer is always at your side.

4. RECOGNIZE THE WHOLE PERSON. Treat people as individuals and show them you care. Look for their humanness. Treat others the way you want to be treated. Be kind. Recognize people both for their contributions and for who they are.

5. ASSUME POSITIVE INTENT. Work from the assumption that people’s intentions are good, and that the thoughts behind their actions are positive. Set aside your own judgments and preconceived notions. Give people the benefit of the doubt.

6. BE RELENTLESS ABOUT CONTINUOUS IMPROVEMENT. Regularly reevaluate every aspect of your performance to find ways to make incremental improvements. Becoming great is a marathon, not a sprint. It’s a never-ending process of making consistent improvements-day after day, week after week, month after month. Keep getting better.
Challenge yourself to be great, one iteration at a time.

7. ACT WITH INTEGRITY. Demonstrate an unwavering commitment to doing the right thing in every action you take and in every decision you make, even when no one’s looking. Be impeccable with your word and your actions. Always remember the Golden Rule and the Realtor Code of Ethics.

8. TAKE OWNERSHIP. Take personal responsibility for making good things happen. Respond to every challenge by asking, “What would it take?”, rather than explaining why it can’t be done. Don’t make excuses. Be resourceful and show initiative. Go the extra mile. Champion the effort to get it done.

9. SPEAK STRAIGHT. Speak honestly and respectfully in a way that moves the action forward. Communicate clearly, directly, and in a helpful way. Say what you mean, and be willing to ask questions and share ideas. Raise issues, even when they may cause conflict when it’s necessary for team success. Address issues directly with those involved in order to promote learning and build trust.

10. LISTEN GENEROUSLY. Listening is more than simply “not speaking.” Give people your undivided attention, without interrupting. Be present and engaged. Ask questions, suspend your judgment, and be curious to learn more. Listen with care and with empathy. Above all, listen to understand.

11. TAKE PRIDE IN OUR APPEARANCE. Make sure your personal appearance, your work area, and our offices are clean, orderly, and safe. Quality work flows from an organized environment. If you see something out of place, take care of it. Take pride in being a LAER team member and the environment in which you work. Be cognizant that your appearance
and the appearance of the company extends to social media.

12. EMBRACE CHANGE. Nothing stays the same, particularly in the real estate industry. Change creates energy and excitement. Be inspired by both the personal challenges and the team possibilities that change brings. The better and faster we adapt to change, the stronger and more successful we become.

13. CREATE EXTRAORDINARY EXPERIENCES. Great organizations are built upon great experiences. Do the little things, as well as the big things that surprise people. Create amazing experiences they will tell others about. Create advocates by doing the unexpected.

14. BE A MENTOR. Take responsibility, both formally and informally, to humbly guide, teach and mentor others. Be patient and supportive while your teammates are learning and practicing new activities. At the same time, don’t be afraid to ask others for help. Sharing information and knowledge strengthens our team.

15. MAKE QUALITY PERSONAL. Take pride in the quality of everything you touch and everything you do. Always ask yourself, “Is this my best work?” Every aspect of your work has your signature and makes a statement about you. Make sure it’s a statement of excellence.

16. HONOR COMMITMENTS. Earn people’s trust by doing what you say you’re going to do when you say you’re going to do it. Hold yourself accountable. Be persistent and follow through.

17. PRACTICE BLAMELESS PROBLEM-SOLVING. Be disciplined in your approach to avoid jumping to solutions. Focus on improving the process so it’s easier to get it right. Reflect on your own contribution rather than blaming others. Learn from every experience.

18. CHECK YOUR EGO AT THE DOOR. It’s not always about you. Don’t let your ego get in the way of doing what’s best for the team. Worrying about who gets credit or taking things personally is counterproductive. Demonstrate humility and make sure every decision is based on advancing team goals and doing what’s best for the customer.

19. GO SEE. Be careful about making assumptions. Be curious and dig deeper, even when something seems obvious. Go to where the activity actually takes place and engage with those directly involved. Ask questions and be willing to “unlearn” what you already “know”.

20. BE PROCESS-DRIVEN. Repeatable high performance and innovative new ideas result from great processes. Whether performing a routine task or creating something new, be disciplined in your approach. Learn about the tools and systems needed for each activity and practice diligently to grow your skills. Work with your teammates to make excellence a habit.


21. BE A FANATIC ABOUT RESPONSE TIME. We are expected to respond to questions, concerns, and opportunities quickly. Acknowledge receipt of the request and keep everyone up to date on your progress. Provide status before being asked. Getting back to people promptly is one way to demonstrate your passion for excellence.

22. ACKNOWLEDGE SUCCESS. Acknowledging people doing things right is more effective than catching them doing things wrong. Regularly give, and humbly receive, meaningful appreciation throughout LAER. Be inspired by the success of others.


23. MAKE A DIFFERENCE. Be an active part of your community by participating in community organizations and events. Engage in something greater than yourself. Remember that we’re all part of the global community so get involved and make a difference.

24. PROTECT AND PROMOTE OUR REPUTATION. We’re all responsible for and benefit from the LAER image and reputation. Be an advocate. Consider how your actions affect our collective reputation and act in a way that brings honor to us all.

25. BE VIGILANT ABOUT SAFETY. Safety starts with awareness. Recognize potential safety hazards and think about safety before you act. Take charge of your own safety and help your teammates do the same. Make safe choices.

26. LIVE A HEALTHY LIFESTYLE. Take care of yourself at home and at LAER. Support each other in making healthy choices. The healthier you are, the more you’ll thrive personally and professionally.

27. MAINTAIN THE FLOW. High performance is measured by the value created, not by how busy you are. Focus on the simplest next step that will keep things moving forward. If the flow of value slows, or stops, remove obstacles with a sense of urgency. Finish one thing at a time before moving on to the next.

28. KEEP THINGS IN PERSPECTIVE. Look for the positive, even in difficult situations. Don’t take yourself too seriously. Fun and laughter renew our spirit, keep us energized, and help us think more clearly. Laugh every day.

29. ALWAYS REMEMBER THAT WE’RE A FAMILY. While we may disagree at times, we genuinely care for each other. Whether it’s a kind word during a tough stretch, a friendly smile each morning, or a helping hand in stressful times, show your compassion. Provide unconditional support.

30. WORK TOWARD A SUSTAINABLE FUTURE. Our region is leading the transition to a clean energy economy. Be prepared to help consumers that understand the value and opportunity in this transition and work toward that sustainable future by making smart choices in your business and life.

If you resonate with our vision and are eager to join a rapidly growing team, where you'll receive top-notch support in training, leads, knowledge sharing, we invite you to reach out.

Give us a call and embark on a journey with us.

Manny Neto

Agent Partner

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